London skyline at sunset with the Shard tower and modern glass buildings by the river Thames.

Experienced operators, now working alongside you.

Senior operators, not slide decks. Each Principal amplified by AI, and paid on the outcomes they deliver.

The problem with consulting

Most consulting sells you seniority and delivers you juniors.

You buy the name on the door and get the junior team behind it: analysts learning on your problem, advice that arrives as a deck and leaves as a PDF, billed by the hour whether it changed anything or not.

There is a better way to buy senior expertise.

What is The Principals Group

A new delivery model for the $100bn consulting industry.

Principal-owned, judgement-led, amplified by AI rather than replaced by it.

It combines the credibility of an international firm, the freedom of independence, and the AI-powered infrastructure to help experienced leaders build practices around their judgement - not around selling their time.

For the businesses that bring us in, that means the seniority you actually pay for: an operator who has already carried the decision you are facing, backed by the firepower of a firm, and measured on the outcome rather than the hours.

prin·ci·pal
/ PRIN-si-p(uh)l /
noun & adjective

The highest practitioner designation in professional services - the individual who carries ultimate responsibility for client outcomes, holds the most complex relationships, and exercises judgement that cannot be delegated.

They do not manage processes. They shape decisions, lead organisations through consequential change, and take accountability for results that matter.

In The Principals Group, it is not a title we award. It is the standard we require.

The offer

What you get when you work with a Principal

Operators, not advisors.
Every Principal ran organisations and has owned real outcomes. You get their judgement directly, the person who has already carried the decision you are facing.
The depth of a firm, the focus of one person.
Each Principal is amplified by infrastructure and AI that does the work of a room full of analysts. Institutional firepower for your project, without the institutional overhead.
Alongside you, not above you.
Principals do not hand over a report and leave. They work inside the problem, through the change, until the outcome is achieved.
Aligned to your outcome.
Engagements are built around the result you are paying for, so the Principal's success and yours are the same thing.

How we do it is best shown, not explained.

The infrastructure behind a Principal, how the work actually gets delivered, is the part we would rather demonstrate than describe. The way to understand what one can do inside your business is to talk to one.

The executive team

Trust begins with people.

Consultant-led organisations are built on trust. Before you evaluate the opportunity, you should know who is behind it. TPG is built by people who have spent decades building international professional networks.

Dr. Arnd Halbach
Dr. Arnd Halbach
Founder

Arnd founded The Principals Group after eighteen years building and scaling ERA Group’s global consultancy network. He has spent more than twenty years as an entrepreneur and senior executive in the consulting industry, and is the author of “Your Second Curve”, publishing September 2026.

LinkedIn
Daniel Heer
Daniel Heer
Co-Founder | Technology & AI

Daniel is the founder and former CEO of Zeotap, a global data technology company. At TPG he leads technology and AI, building the AI-native infrastructure layer behind Principal delivery and client engagement.

LinkedIn
James Sanderson
James Sanderson
Co-Founder | Growth

James has spent decades building global professional networks, playing an instrumental role in growing BNI worldwide. At TPG he leads network growth and international development.

LinkedIn
Klaus Jeschke
Klaus Jeschke
Co-Founder & Chief of Staff

Klaus was Global COO of ERA Group, following an extensive entrepreneurial and consulting career of his own. At TPG he leads operations, finance and governance.

LinkedIn
Lucy Woolfenden
Lucy Woolfenden
Head of Marketing

Lucy leads TPG’s marketing with The Scale Up Collective, bringing specialist B2B sales and marketing expertise to TPG’s Principals.

LinkedIn
Ronny Arndt
Ronny Arndt
Head of UI Development

Ronny leads TPG’s web design and development, bringing specialist UI and front-end expertise to the network’s digital presence.

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Your Second Curve — book cover
The thinking behind the model

Your Second Curve

How Senior Executives Build Independence, Income and Equity After Corporate Life, by founder Dr. Arnd Halbach, is published in September 2026.

It sets out the thinking The Principals Group is built on.

Because the second curve climbs higher than the first.

For Principals →
Man in suit looking out window with his reflection visible on glass of a nearby skyscraper.

Let’s talk about what you’re facing.

A conversation with a Principal costs you 30 minutes and leaves you with a clearer read on your problem. No deck, no pitch, no obligation.